Tag: tag

• How to Influence Buyers and Win Friends

  One of my favourite books on selling is Influence: the Psychology of Persuasion by Robert Cialdini. It may sound like a theoretical text book but, trust me, it’s a great read. In his book, available through Amazon, CLICK HERE Cialdini gives example after example of crafty ploys people get us to act the way they want us to. In one experiment he sets up a queue for the photocopier in a large office. The […]